Peirce Mattie's "Haute List"

Just when i thought i was pretty tuned into the fashion scene - our friends at Peirce Mattie Public Relations released their 2008-2008 "Haute list." The list features the top three fashion/lifestyle related brands in 16 different categories.

This list is intense folks.

In the words of Peirce Mattie PR and PR Couture: "Check to see if you are on the pulse with the following fashion related brands and mags and if not, start copy pasting into Google immediately!"

Due to the fact that I'm familiar with only ten of the uber cool fashion listings, i better get cracking. I think i smell a night of "fashion cramming" coming on.

See for yourself:

Indie Fashion & Beauty Magazines:
1. Visionaire
2. Metro.Pop
3. VMAN

Foreign Beauty & Fashion Magazines:
1. Company (UK)
2. Jessica (Hong Kong)
3. Trendi (Finland)

TV Shows:
1. 90210
2. Kath & Kim
3. Gossip Girl

Women’s Apparel:
1. Topshop
2. Valentino under Alessandra Fachinetti
3. Rodarte

Men’s Apparel:
1. Pastelle
2. RMC Martin Ksohoh
3. ANAMA

Jewelry Brands:
1. John Hardy
2. Alexis Bittar
3. Trollbeads

Handbag Lines:
1. Rebecca Minkoff
2. Foley+Corinna
3. Timi & Leslie

Cosmetic Lines:
1. e.l.f.
2. Colorescience
3. Classified Cosmetics

Skin Care:
1. Korner
2. Lavera
3. Kaeline Argatherapie

Hair Care:
1. Re:nu by Joico
2. bain de terre
3. Intelligent Nutrients

Dermal Fillers:
1. Restylane
2. Evolence
3. Elevess

Nail Brands:
1. Butter LONDON
2. Dr. Remedy Nails
3. Borghese Nail Care

Fitness:
1. Mixed Martial Arts
2. Triathlon Training
3. Boxing

Cocktails:
1. Bourbon
2. Martinis (Lychese, Pomegranate, Apple, etc.)
3. Mojito

Vacation Destinations:
1. Panama
2. Costa Rica
3. “Staycations” (finding hot spots close to home)

Social Media Sites on the Rise:
1. LinkedIn
2. Ning
3. Ustream

The Decisions Have Been Made...

Remember my dream job? Social media, fashion, Gossip Girl celebs? Right, well the PR firm i'm describing, Porter Novelli pop-up firm Jack+Bill have finally annouced the lucky clients that will be receiving FREE PR services!!

Read the information posted below - compliments of prcouture.com

:)


Jack + Bill, Porter Novelli’s pop up fashion PR agency, has finally announced the results from its casting call! Last month, the agency staged a two-day open audition for New York’s next big fashion stars, promising the winners free representation leading up to Fashion Week.

For Jewelry Design, J+B picked DANNIJO, a line created by sisters Danielle and Jodie Snyder (top left). AIRA has been chosen as Women’s Apparel Designer (top right), Kalyn Johnson has been named Fashion Stylist (bottom right), and Christopher Fawcett is J+B’s hot pick for Model (center).

Attendees at the casting call competed in one of the four categories mentioned above. And in a surprising development, J+B created a fifth “Wild Card” category, and announced Badgley/Sneed Designs as an additional client. Badgley/Sneed Designs is a new jewelry line created by Gossip Girls’ star Penn Badgley’s mother, Lynne, and godmother, Jan Sneed. As has been widely reported in the press (Jack + Bill landed People and a sound byte on E! News to name a few), co-stars Penn and Blake Lively accompanied the Badgley/Sneed duo to the casting call. After presenting the jewelry line to J+B, the four special guests posed for pictures and spoke to media.

Alyson Campbell, partner at J+B, explained the agency’s decision to bring in a “Wild Card” winner: “There were so many talented individuals. We thought, let’s give exposure to more people.” But isn’t J+B concerned about possible criticism of its celebrity client, given its mission to represent emerging designers?

Alyson added that August will be a busy month as J+B as staff sit down with their new clients and plan their PR campaigns. The agency’s services to the winners end on September 5th. J+B plans to throw a rap party at the end of Fashion Week to celebrate its clients’ achievements. For more information on its new clients, including videos from the casting, visit J + B’s blog

PR Couture Contributor - That's Me!

So I was perusing my favorite PR Web site the other day and i came across a link that read "PR Consultant Lynsey Roumell's top five Oscar picks." Long story short - I almost died. Me? a PR Couture contributor? On an international PR Web site?

I could definitely get used to this. Not to mention that the link transfers directly to mlive.com! Great promotion for the Grand Rapids Press and my favorite fashion reporter - Tricia Woolfenden.

Click Here to visit "The New Black" blog where my Top 5 and Worst 5 Oscar picks were originally posted back in late February.

And if that doesn't work - copy and paste this http://blog.mlive.com/newblack/2008/02/final_take_the_good_and_bad_of.html into your browser!

PR Couture

Sorry for the delay ladies, my holiday vacation was filled with millions of family parties and a five day ski trip up north - it was fabulous!

Anyway, let's get down to business. I have discovered the most wonderful Web site devoted to fashion and all its fabulosity (trademark, Kimora Lee Simmons). You can locate this delicious site by typing www.prcouture.com into your nearest search bar.

True to it's name, the page is devoted to showcasing the world of fashion through the eyes of various public relations/marketing experts. Brilliant.

Read PR Couture's mission statement below - and prepare to be amazed.



PR COUTURE is a new online resource for successful, emerging and aspiring fashion publicists, designers, students, and educators to share tips, tricks, challenges, and commentary about the role of public relations in the fashion industry.

A true insiders’ guide to the realities of the job, with real-life examples of the power of smart, strategic PR, we tackle everything from how to self-promote as a designer, to which courses and programs are best for students looking at Fashion PR as a future career.

PR COUTURE was created in response to the lack of a credible, honest, and engaging forum about fashion public relations online. PR COUTURE believes that by sharing ideas and engaging in relevant debate, we enhance our skills, and increase the value of community within our chosen field.

We are also tired of the stereotype that fashion publicists are more concerned with air-kisses than credibility. PR COUTURE aligns itself with the PRSA mission to unify, strengthen and advance the profession of public relations and believes that by providing a forum for the fashion public relations specialty online, we are in service of those goals.

Val - this one's for you - enjoy!