Wednesday, August 13, 2008

The Decisions Have Been Made...

Remember my dream job? Social media, fashion, Gossip Girl celebs? Right, well the PR firm i'm describing, Porter Novelli pop-up firm Jack+Bill have finally annouced the lucky clients that will be receiving FREE PR services!!

Read the information posted below - compliments of


Jack + Bill, Porter Novelli’s pop up fashion PR agency, has finally announced the results from its casting call! Last month, the agency staged a two-day open audition for New York’s next big fashion stars, promising the winners free representation leading up to Fashion Week.

For Jewelry Design, J+B picked DANNIJO, a line created by sisters Danielle and Jodie Snyder (top left). AIRA has been chosen as Women’s Apparel Designer (top right), Kalyn Johnson has been named Fashion Stylist (bottom right), and Christopher Fawcett is J+B’s hot pick for Model (center).

Attendees at the casting call competed in one of the four categories mentioned above. And in a surprising development, J+B created a fifth “Wild Card” category, and announced Badgley/Sneed Designs as an additional client. Badgley/Sneed Designs is a new jewelry line created by Gossip Girls’ star Penn Badgley’s mother, Lynne, and godmother, Jan Sneed. As has been widely reported in the press (Jack + Bill landed People and a sound byte on E! News to name a few), co-stars Penn and Blake Lively accompanied the Badgley/Sneed duo to the casting call. After presenting the jewelry line to J+B, the four special guests posed for pictures and spoke to media.

Alyson Campbell, partner at J+B, explained the agency’s decision to bring in a “Wild Card” winner: “There were so many talented individuals. We thought, let’s give exposure to more people.” But isn’t J+B concerned about possible criticism of its celebrity client, given its mission to represent emerging designers?

Alyson added that August will be a busy month as J+B as staff sit down with their new clients and plan their PR campaigns. The agency’s services to the winners end on September 5th. J+B plans to throw a rap party at the end of Fashion Week to celebrate its clients’ achievements. For more information on its new clients, including videos from the casting, visit J + B’s blog

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